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Collection: Electronic Theses & Dissertations
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Material Type: Theses
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Content Type: Text
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Subject: Advertising--Brand name products
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Subject: Brand name products
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English
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In Copyright
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Advertising--Psychological aspects
1
Brand choice
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Advertising clutter and its impact on brand equity
Ha, Louisa Shu Ying
Text (1994)
Part of
Electronic Theses & Dissertations
Empirical investigation of the relationship between attitudes toward advertisements and attitudes toward brands over time
Lee, Doo-Hee
Text (1990)
Part of
Electronic Theses & Dissertations
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