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Collection: Electronic Theses & Dissertations
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Material Type: Theses
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Language: English
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Program of Study: Telecommunication
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Subject: Radio audiences
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Copyright Status
In Copyright
3
Subject
Arbitron Company
1
Consumers' preferences
1
Decision making
1
Discriminant analysis
1
Marketing research
1
Michigan
1
Radio broadcasting
1
Radio programs
1
Radio programs--Rating
1
Radio stations, American
1
Regression analysis
1
WDBM-FM (Radio station : East Lansing, Mich.)
1
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Model of radio listener choice
Cohen, Edward Ellis
Text (1988)
Part of
Electronic Theses & Dissertations
Comparative radio research methods and an applied case study for WDBM-FM
Peters, Lindsay E. (Lindsay Elizabeth)
Text (2001)
Part of
Electronic Theses & Dissertations
Multiple regression and discriminant analysis for prediction of audience share and classification of format opportunity
Pettelle, Phillip Charles
Text (1981)
Part of
Electronic Theses & Dissertations
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