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Collection: Electronic Theses & Dissertations
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Program of Study: Mass Media
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Subject: Consumers--Decision making
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Advertising, Point-of-sale
1
Color in advertising
1
Consumer behavior--Research
1
Households--Decision making
1
Motivation research (Marketing)
1
Packaging--Research
1
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The influence of packaging color on consumer purchase intent : the influence of color at the point of purchase
VanHurley, Vickie Lynn
Text (2007)
Part of
Electronic Theses & Dissertations
Analyzing the household purchasing process for cable television : selected variables and hypothesized relationships
Paugh, Ronald
Text (1986)
Part of
Electronic Theses & Dissertations
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