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Collection: Electronic Theses & Dissertations
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Degree Level: Masters
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Subject: Brand choice
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Material Type
Theses
4
Language
English
4
Copyright Status
In Copyright
4
Subject
Consumer behavior
1
Consumers
1
Consumers' preferences
3
Consumers--Attitudes
1
Marketing
1
Motivation research (Marketing)
2
Prices
1
Quality of products
1
Reliability
1
Risk-taking (Psychology)
1
Self-perception
1
United States
1
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Toward a predictive model of brand preference : the relationship of product involvement, symbolic brand image and self-congruity
Chung, Jae-Eun
Text (1995)
Part of
Electronic Theses & Dissertations
A survey of consumer characteristics and perceived risk as they relate to generic shopping
Axelrad, Beth
Text (1980)
Part of
Electronic Theses & Dissertations
The effects of familiarity and similarity on psychological distance toward trustworthiness of an online company
Lee, Jin Kyun
Text (2005)
Part of
Electronic Theses & Dissertations
The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise
Wang, Chung-Hsuan
Text (2012)
Part of
Electronic Theses & Dissertations
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