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Collection: Electronic Theses & Dissertations
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Degree Level: Masters
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Subject: Consumers' preferences
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Subject: Consumers--Attitudes
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Material Type
Theses
5
Language
English
5
Copyright Status
In Copyright
5
Subject
Attitude change
1
Brand choice
1
Consumers--Attitudes
5
Cooking (Stevia)
1
Corrective advertising
1
Deceptive advertising
1
Food industry and trade
1
Grocery trade
1
Ice cream, ices, etc.
1
Marketing
1
Motivation research (Marketing)
1
Natural sweeteners
1
Public opinion
1
Self-perception
1
United States
2
Wine labels
1
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A study of customers' food store preference
Chalfant, Byron Edward
Text (1957)
Part of
Electronic Theses & Dissertations
The effect of bottle closures and label information on comsumers' perception of wine attributes
Furutani, Claire Nakagawa
Text (1982)
Part of
Electronic Theses & Dissertations
Deceptive advertising : an experimental evaluation of an attitude change approach to detecting deception and measuring the effect of corrective advertising
Clark, Karen Margaret
Text (1981)
Part of
Electronic Theses & Dissertations
The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise
Wang, Chung-Hsuan
Text (2012)
Part of
Electronic Theses & Dissertations
Factors influencing consumer perception and acceptance of stevia-sweetened ice cream beyond intrinsic cues
Cieslinski, Shelby
Text (2019)
Part of
Electronic Theses & Dissertations
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