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Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach

Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach

Anderson, Ronald Bruce

Text (1986)

Part of Electronic Theses & Dissertations

The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements

The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements

Bang, Hae-Kyong

Text (1993)

Part of Electronic Theses & Dissertations

The effect of humor on memory and reactance in public service announcements

The effect of humor on memory and reactance in public service announcements

Glazer, Edward Lawrence

Text (2004)

Part of Electronic Theses & Dissertations