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Material Type: Theses
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Language: English
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Degree Level: Doctoral
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Subject: Advertising--Research
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Electronic Theses & Dissertations
3
Subject
Advertising
1
Consumers' preferences
1
Mass media--Audiences
1
NASCAR (Association)
1
Stock car racing
1
Supermarkets
1
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The role of motorsports involvement on motorsports media usage : an analysis of industry-developed measures
Ziske, Molly Catherine
Text (2003)
Part of
Electronic Theses & Dissertations
Communications patterns and effect in super market choice
Atkin, Kenward Louis
Text (1961)
Part of
Electronic Theses & Dissertations
An empirical estimation of the advertising response function
Schultz, Don E.
Text (1977)
Part of
Electronic Theses & Dissertations
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