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Married working mothers' evaluations of and responses to sharing and non-sharing commercial portrayals of multiple-role women : an empirical study

Married working mothers' evaluations of and responses to sharing and non-sharing commercial portrayals of multiple-role women : an empirical study

Crispin, Sherri J.

Text (1986)

Part of Electronic Theses & Dissertations

The techniques, costs, and selling abilities of the animated television commercial

The techniques, costs, and selling abilities of the animated television commercial

Stutler, William B.

Text (1961)

Part of Electronic Theses & Dissertations

The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements

The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements

Bang, Hae-Kyong

Text (1993)

Part of Electronic Theses & Dissertations

The relative efficiencies of visual, audio-visual, and aural presentations for transmitting commercial messages

The relative efficiencies of visual, audio-visual, and aural presentations for transmitting commercial messages

O'Neal, Michael Robert

Text (1971)

Part of Electronic Theses & Dissertations

Comparison of information in TV advertisements in the United States of America and South Korea

Comparison of information in TV advertisements in the United States of America and South Korea

Text (1988)

Part of Electronic Theses & Dissertations