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Degree Level: Doctoral
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Subject: Motivation research (Marketing)
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Collection
Electronic Theses & Dissertations
5
Material Type
Theses
5
Language
English
5
Subject
Advertising, Point-of-sale
1
Brand choice
1
Color in advertising
1
Condominiums
1
Consumer behavior
2
Consumer behavior--Psychological aspects
1
Consumer behavior--Research
1
Consumers--Decision making
1
Decision making
1
Marketing research
1
Middle West
1
Motion picture audiences--Psychology
1
Motivation (Psychology)
1
Packaging--Research
1
Pricing--Decision making
1
Pricing--Psychological aspects
1
United States
2
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The heuristic and systematic processing of brand attributes and neutral information sources in the decision to see a film at the theater
Ward, William J. (William Jeffrey)
Text (2007)
Part of
Electronic Theses & Dissertations
An exploratory study to determine relevancy of selected demographic and psychological variables for marketing second-home condominiums
Laudadio, Dante Maurice, 1943-
Text (1976)
Part of
Electronic Theses & Dissertations
The differential effects of value-relevant and outcome-relevant involvement on evoked set size
Divine, Richard Lawrence
Text (1994)
Part of
Electronic Theses & Dissertations
Consumer information processing differences in response to firm pricing : remembering versus reasoning
Yeo, Chang Seob
Text (2014)
Part of
Electronic Theses & Dissertations
The influence of packaging color on consumer purchase intent : the influence of color at the point of purchase
VanHurley, Vickie Lynn
Text (2007)
Part of
Electronic Theses & Dissertations
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