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Electronic Theses & Dissertations
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Consumer behavior
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Consumers' preferences
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The effects of familiarity and similarity on psychological distance toward trustworthiness of an online company
Lee, Jin Kyun
Text (2005)
Part of
Electronic Theses & Dissertations
Toward a predictive model of brand preference : the relationship of product involvement, symbolic brand image and self-congruity
Chung, Jae-Eun
Text (1995)
Part of
Electronic Theses & Dissertations
The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise
Wang, Chung-Hsuan
Text (2012)
Part of
Electronic Theses & Dissertations
A survey of consumer characteristics and perceived risk as they relate to generic shopping
Axelrad, Beth
Text (1980)
Part of
Electronic Theses & Dissertations
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