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Material Type: Theses
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Language: English
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Degree Level: Masters
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Subject: Word-of-mouth advertising
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Electronic Theses & Dissertations
3
Copyright Status
In Copyright
3
Subject
Business
1
College students
1
Consumer behavior
2
Cross-cultural studies
1
Electronic discussion groups
1
Internet advertising
1
Internet marketing
1
Korea
1
Persuasion (Psychology)
2
United States
1
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Computer-mediated persuasion in online reviews : statistical versus narrative evidence
Hong, Seoyeon
Text (2009)
Part of
Electronic Theses & Dissertations
Motivations for providing and seeking ewom : a cross cultural comparison of U.S. and Korean college students
Han, Sung Mi
Text (2008)
Part of
Electronic Theses & Dissertations
Effect of online review modality on online shoppers' attitude and behavior
Jiang, Mengtian
Text (2013)
Part of
Electronic Theses & Dissertations
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