MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Material Type: Theses
×
Program of Study: Communication Arts and Sciences
×
Subject: Consumers--Attitudes
×
Collection
Electronic Theses & Dissertations
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Advertising
1
Consumers' preferences
1
Direct marketing
1
Television advertising
1
Search results
Showing 1 to 2 of 2 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Evaluating the utility of advertising : theory and measurement
Ducoffe, Robert Hal
Text (1989)
Part of
Electronic Theses & Dissertations
What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV
Wyre, Karan J.
Text (2001)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
