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Direct-to-consumer advertising of prescription drugs and consumer prices of drugs : an application of the dual-stage theory

Direct-to-consumer advertising of prescription drugs and consumer prices of drugs : an application of the dual-stage theory

Kopp, Steven W.

Text (1994)

Part of Electronic Theses & Dissertations

Upjohn advertising then and now : a combined case history and case study of the advertising of the Upjohn Company of Kalamazoo, Michigan

Upjohn advertising then and now : a combined case history and case study of the advertising of the Upjohn Company of Kalamazoo, Michigan

Royle, Robert Warren

Text (1964)

Part of Electronic Theses & Dissertations