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Subject: Advertising
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Subject: Consumers' preferences
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Electronic Theses & Dissertations
4
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English
4
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In Copyright
4
Subject
Brand choice
1
Brand name products
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Clothing and dress--Labeling
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Conservation of natural resources
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Consumers--Attitudes
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Environmental protection
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Nationalism--Economic aspects
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Shopping
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United States
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Relationships among the individual factors of ecologically oriented consumption and advertising believability
Tucker, Elizabeth Marie
Text (1994)
Part of
Electronic Theses & Dissertations
Evaluating the utility of advertising : theory and measurement
Ducoffe, Robert Hal
Text (1989)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
Consumers' perception of quality and estimation of retail price given the information cues of country of origin, store image and the Buy American campaign
Kern, Sue Ann
Text (1986)
Part of
Electronic Theses & Dissertations
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