Search results

Showing 1 to 2 of 2 results

Advertising clutter and its impact on brand equity

Ha, Louisa Shu Ying

Text (1994)

Part of Electronic Theses & Dissertations

Empirical investigation of the relationship between attitudes toward advertisements and attitudes toward brands over time

Empirical investigation of the relationship between attitudes toward advertisements and attitudes toward brands over time

Text (1990)

Part of Electronic Theses & Dissertations