MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Language: English
×
Degree Level: Doctoral
×
Subject: Advertising--Brand name products
×
Collection
Electronic Theses & Dissertations
3
Material Type
Theses
3
Copyright Status
In Copyright
3
Subject
Advertising--Psychological aspects
1
Brand choice
2
Brand name products
2
Coupons (Retail trade)
1
Search results
Showing 1 to 3 of 3 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Advertising clutter and its impact on brand equity
Ha, Louisa Shu Ying
Text (1994)
Part of
Electronic Theses & Dissertations
Empirical investigation of the relationship between attitudes toward advertisements and attitudes toward brands over time
Lee, Doo-Hee
Text (1990)
Part of
Electronic Theses & Dissertations
The impact of couponing on brand image over repeated exposure : an experimental analysis
Brezen, Tamara Suzanne
Text (1986)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last