MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Language: English
×
Degree Level: Doctoral
×
Subject: Direct marketing
×
Collection
Electronic Theses & Dissertations
2
Material Type
Theses
2
Copyright Status
In Copyright
2
Subject
Advertising--Drugs
1
Consumer goods--Prices
1
Consumers--Attitudes
1
Drugs--Marketing
1
Television advertising
1
Search results
Showing 1 to 2 of 2 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Direct-to-consumer advertising of prescription drugs and consumer prices of drugs : an application of the dual-stage theory
Kopp, Steven W.
Text (1994)
Part of
Electronic Theses & Dissertations
What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV
Wyre, Karan J.
Text (2001)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last