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The effect of source likability and argument strength on cognitive processing : do high and low self-monitors use these cues differently when processing persuasive messages?

The effect of source likability and argument strength on cognitive processing : do high and low self-monitors use these cues differently when processing persuasive messages?

Harnish, Richard J.

Text (1987)

Part of Electronic Theses & Dissertations

Attitude-relevant thought, attitude certainty, and resistance to persuasion

Attitude-relevant thought, attitude certainty, and resistance to persuasion

DeAngelis, Briana

Text (2012)

Part of Electronic Theses & Dissertations