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Creator: Maumbe, Kudzayi
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Advertising campaigns--Evaluation
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Marketing--Evaluation
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Michigan
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Travel Michigan
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Application of the conversion and tracking models in measuring the effectiveness of Travel Michigan's 2003 travel advertising campaign
Maumbe, Kudzayi
Text (2006)
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Electronic Theses & Dissertations
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