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Thesis Advisor: Shamsie, Jamal
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Electronic Theses & Dissertations
2
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Theses
2
Language
English
2
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In Copyright
2
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Brand name products
1
Business enterprises--Valuation
1
Business planning
1
Film sequels
1
India--Mumbai
1
Marketing
1
Motion picture industry
1
Motion pictures--Marketing
1
Product management
1
Strategic planning
1
United States
1
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Project resources and firm experience : a study of Bollywood film projects
Huo, Da
Text (2019)
Part of
Electronic Theses & Dissertations
Managing brands as a resource : a study of Hollywood film franchises
Chaffin, Thomas Daniel
Text (2015)
Part of
Electronic Theses & Dissertations
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