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Program of Study: Advertising
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Subject: Advertising, Political
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Electronic Theses & Dissertations
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Theses
2
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English
2
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In Copyright
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Attribution (Social psychology)
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Comparative advertising
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United States
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Voting research
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The role of comparative information in advertising evaluations, candidate evaluations, voting preferences and election involvement
Pinkleton, Bruce E.
Text (1992)
Part of
Electronic Theses & Dissertations
The role of attributions on voter response to political advertising
Lancendorfer, Karen M.
Text (2005)
Part of
Electronic Theses & Dissertations
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