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Program of Study: Graduate Business Administration
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Electronic Theses & Dissertations
2
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Theses
2
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English
2
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In Copyright
2
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Brand choice
1
Consumers' preferences
1
Industrial marketing
1
Influence (Psychology)
1
Market segmentation
1
Personality
1
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The examination of potential segmentation bases and channel order behavior with a baseline multi-echelon interfirm and intrafirm approach
William, Joseph Patrick
Text (1989)
Part of
Electronic Theses & Dissertations
A path analysis of personality and its influence on brand choice
Reidenbach, R. Eric
Text (1979)
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Electronic Theses & Dissertations
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