MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Program of Study: Human Environment and Design
×
Subject: Consumers' preferences
×
Collection: Electronic Theses & Dissertations
×
Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Advertising
1
Attitude change
1
Clothing and dress--Labeling
1
Consumers--Attitudes
1
Corrective advertising
1
Deceptive advertising
1
Nationalism--Economic aspects
1
Shopping
1
United States
1
Search results
Showing 1 to 2 of 2 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Deceptive advertising : an experimental evaluation of an attitude change approach to detecting deception and measuring the effect of corrective advertising
Clark, Karen Margaret
Text (1981)
Part of
Electronic Theses & Dissertations
Consumers' perception of quality and estimation of retail price given the information cues of country of origin, store image and the Buy American campaign
Kern, Sue Ann
Text (1986)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
