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Program of Study: Marketing and Logistics, Eli Broad Graduate Management
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Electronic Theses & Dissertations
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Computer software industry
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Market segmentation
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Optimal product design and resource allocation within a normative benefit segmentation framework
Montoya-Weiss, Mitzi M.
Text (1995)
Part of
Electronic Theses & Dissertations
The impact of market-oriented strategy on competitiveness in product innovation in the U.S. software industry
Li, Xiaohu (Tiger Li)
Text (1994)
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Electronic Theses & Dissertations
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