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Attributional approach to understanding celebrity/product congruence effects : role of perceived expertise

Attributional approach to understanding celebrity/product congruence effects : role of perceived expertise

Choi, Sejung Marina

Text (2002)

Part of Electronic Theses & Dissertations

Revisiting the effect of models' race on explicit and implicit attitudes toward advertisements

Revisiting the effect of models' race on explicit and implicit attitudes toward advertisements

Text (2009)

Part of Electronic Theses & Dissertations

Enacted affordances of social media and consumers' response to advertising

Enacted affordances of social media and consumers' response to advertising

Yang, Jing (Ph.D.)

Text (2017)

Part of Electronic Theses & Dissertations