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Degree Level: Masters
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Subject: Marketing--Psychological aspects
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Advertising--Psychological aspects
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Attitude change
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Corporate sponsorship
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Sports sponsorship
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Congruity theory : the relation between context type and advertising appeal
McLaughlin, Caitlin Michelle
Text (2009)
Part of
Electronic Theses & Dissertations
Sports sponsorship effects : the role of logo visual fluency, familiarity, and sponsor-event congruence for audience recall of team sponsors
Chao, Wen-Chi
Text (2011)
Part of
Electronic Theses & Dissertations
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