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Subject: Marketing--Psychological aspects
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Electronic Theses & Dissertations
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Congruity theory : the relation between context type and advertising appeal
McLaughlin, Caitlin Michelle
Text (2009)
Part of
Electronic Theses & Dissertations
Sports sponsorship effects : the role of logo visual fluency, familiarity, and sponsor-event congruence for audience recall of team sponsors
Chao, Wen-Chi
Text (2011)
Part of
Electronic Theses & Dissertations
Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility
Bae, Mikyeung
Text (2016)
Part of
Electronic Theses & Dissertations
An investigation of the product value contributions of emotive-sensory attributes in an intermediate product market
Wolter, James Frederick
Text (1986)
Part of
Electronic Theses & Dissertations
Impulse buying : the effect of decision time and product scarcity on buying impulse
Kim, Jung Yun
Text (2014)
Part of
Electronic Theses & Dissertations
Understanding how consumers and producers evaluate tradeoffs related to food and agriculture using experimental auctions
Waldman, Kurt B.
Text (2014)
Part of
Electronic Theses & Dissertations
Fear of missing out : conceptualization, measurement, and relevance to marketing
Neumann, Dominik
Text (2020)
Part of
Electronic Theses & Dissertations
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