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Subject: Advertising campaigns--Evaluation
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Language: English
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Electronic Theses & Dissertations
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Cigarette smokers--Attitudes
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Marketing--Evaluation
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Mexico
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Michigan
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Persuasion (Psychology)
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Television advertising--Evaluation
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Application of the conversion and tracking models in measuring the effectiveness of Travel Michigan's 2003 travel advertising campaign
Maumbe, Kudzayi
Text (2006)
Part of
Electronic Theses & Dissertations
Can Mexicans be persuaded to quit smoking?
Mondol, Harold
Text (2002)
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Electronic Theses & Dissertations
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