MSU Libraries
Digital Repository
Home
About
Collections
Selected filters
Subject: Advertising media planning
×
Collection
Sort
Alphabetically
By count
Electronic Theses & Dissertations
5
Material Type
Sort
Alphabetically
By count
Theses
5
Language
Sort
Alphabetically
By count
English
5
Copyright Status
Sort
Alphabetically
By count
In Copyright
5
Subject
Sort
Alphabetically
By count
Advertising, Public service
1
Advertising--Tourism
1
Brand choice
1
Consumer behavior
1
Interactive television
1
Internet advertising
2
Internet videos
1
Tourism
1
Visual communication
1
Year
TO
Apply
Search results
Showing 1 to 5 of 5 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Predicting the use of online video advertising : using the theory of planned behavior
Lee, Joonghwa
Text (2008)
Part of
Electronic Theses & Dissertations
Breaking points and the role of the print visual in public service communication campaigns
González, Verónica
Text (1994)
Part of
Electronic Theses & Dissertations
Advertising media selection with PC based linear programming software for tourism and travel organizations
Sullivan, Sean Arthur
Text (1991)
Part of
Electronic Theses & Dissertations
The effects of banner ad size and time cost on brand attitude and click-through
Ahn, Euijin
Text (2001)
Part of
Electronic Theses & Dissertations
Advertising in interactive television : how audiences' interactions with ads affect perceptions of programs and brands
Lee, Joo-Hyun
Text (2003)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
