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Subject: Consumer behavior
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Electronic Theses & Dissertations
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Theses
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English
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Impulse
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Marketing--Technological innovations
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Shopping--Psychological aspects
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Telemarketing
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Teleshopping
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Television advertising
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The influence of shopper type and mood on impulse purchasing behavior
Lee, Dong Whuy
Text (1992)
Part of
Electronic Theses & Dissertations
The influence of scarcity messages on buying impulse : an experimental study of TV home shopping programs
Li, Hairong
Text (1995)
Part of
Electronic Theses & Dissertations
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