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The effects of visual complexity in print advertising design on looking time, arousal, and ratings of interestingness and pleasingness

The effects of visual complexity in print advertising design on looking time, arousal, and ratings of interestingness and pleasingness

Scheiner, Edward Charles

Text (1987)

Part of Electronic Theses & Dissertations

An experiment to determine the relative effectiveness of newspaper advertising schedules as affected by advertisement size and frequency of insertion

An experiment to determine the relative effectiveness of newspaper advertising schedules as affected by advertisement size and frequency of insertion

Novak, Arthur William

Text (1969)

Part of Electronic Theses & Dissertations