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Advertising clutter and its impact on brand equity

Ha, Louisa Shu Ying

Text (1994)

Part of Electronic Theses & Dissertations

The impact of couponing on brand image over repeated exposure : an experimental analysis

Brezen, Tamara Suzanne

Text (1986)

Part of Electronic Theses & Dissertations

Empirical investigation of the relationship between attitudes toward advertisements and attitudes toward brands over time

Empirical investigation of the relationship between attitudes toward advertisements and attitudes toward brands over time

Text (1990)

Part of Electronic Theses & Dissertations