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Subject: Advertising--Social aspects
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Electronic Theses & Dissertations
3
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Theses
3
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English
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Advertising--Psychological aspects
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African Americans in advertising
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Endorsements in advertising
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Minorities in advertising
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Models (Persons)
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Social media
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Undergraduates
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Attributional approach to understanding celebrity/product congruence effects : role of perceived expertise
Choi, Sejung Marina
Text (2002)
Part of
Electronic Theses & Dissertations
Revisiting the effect of models' race on explicit and implicit attitudes toward advertisements
Lee, Eunsun
Text (2009)
Part of
Electronic Theses & Dissertations
Enacted affordances of social media and consumers' response to advertising
Yang, Jing (Ph.D.)
Text (2017)
Part of
Electronic Theses & Dissertations
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