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Subject: New products--Evaluation
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Electronic Theses & Dissertations
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Chemical industry
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Marketing research
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New products--Marketing
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An investigation of the product life cycle concept and its application to new product proposal evaluation within the chemical industry
Frederixon, Martin Shelton, 1938-
Text (1969)
Part of
Electronic Theses & Dissertations
Toward an integrated conceptual model of retailer new product evaluation and new product success
Huang, Ying
Text (2007)
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Electronic Theses & Dissertations
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