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Collection: Electronic Theses & Dissertations
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Material Type: Theses
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Degree Level: Masters
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Subject: Advertising--Psychological aspects
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Language
English
5
Copyright Status
In Copyright
5
Subject
Advertising, Magazine
1
Attitude change
1
Cognition
1
Consumers
1
Marketing--Psychological aspects
1
Photojournalism
1
Sex role in advertising
1
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A study of types of magazine picture appeal and editors' ability to predict readers' picture-value judgment [sic]
Kao, Anne Li-an
Text (1964)
Part of
Electronic Theses & Dissertations
Emily in person : the influence of self-concept on advertising decisions
Zarski, Nancy J.
Text (1978)
Part of
Electronic Theses & Dissertations
Advertising's effect on men's gender role attitudes
Garst, Jennifer
Text (1995)
Part of
Electronic Theses & Dissertations
Congruity theory : the relation between context type and advertising appeal
McLaughlin, Caitlin Michelle
Text (2009)
Part of
Electronic Theses & Dissertations
Scripts, involvement, and advertising effectiveness : an empirical investigation
Martin, Ingrid M.
Text (1987)
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Electronic Theses & Dissertations
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