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Copyright Status: In Copyright
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Degree Level: Doctoral
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Subject: Television advertising
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Subject: United States
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Collection
Electronic Theses & Dissertations
3
Material Type
Theses
3
Language
English
3
Subject
Advertising copy
1
Korea (South)
2
United States
3
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The effect of market structure, profitability and organization size on commercialization, clutter, clearance and complaint practices used by commercial television stations nationwide
Wicks, Jan LeBlanc
Text (1989)
Part of
Electronic Theses & Dissertations
A comparison of the effectiveness of brand differentiation and information-level strategies in South Korean and U.S. television advertising
Taylor, Charles Ray
Text (1992)
Part of
Electronic Theses & Dissertations
Comparison and evaluation of information content in U.S. and South Korean television advertising
Chang, Kyu Yeol
Text (1991)
Part of
Electronic Theses & Dissertations
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