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Material Type: Theses
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Program of Study: Communication Arts and Sciences
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Subject: Advertising
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Electronic Theses & Dissertations
4
Language
English
4
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In Copyright
4
Subject
Acculturation
1
Attitude (Psychology)
1
Attitude change
1
Consumers' preferences
1
Consumers--Attitudes
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United States
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The effect of product experience, involvement and attitude- object-specificity in advertising on overall attitude, attitude toward the act, and behavioral intention : an experimental study
Maiville, Mark S.
Text (1993)
Part of
Electronic Theses & Dissertations
Evaluating the utility of advertising : theory and measurement
Ducoffe, Robert Hal
Text (1989)
Part of
Electronic Theses & Dissertations
Advertising intensity and market concentration within selected product categories
Lancaster, Kent Michael
Text (1979)
Part of
Electronic Theses & Dissertations
The role of television advertising in acculturation : a media system dependency approach
Alman, Karen Champagnie
Text (1993)
Part of
Electronic Theses & Dissertations
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