MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Material Type: Theses
×
Degree Level: Doctoral
×
Subject: Television advertising
×
Subject: United States
×
Collection
Electronic Theses & Dissertations
3
Language
English
3
Copyright Status
In Copyright
3
Subject
Advertising copy
1
Korea (South)
2
United States
3
Search results
Showing 1 to 3 of 3 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
The effect of market structure, profitability and organization size on commercialization, clutter, clearance and complaint practices used by commercial television stations nationwide
Wicks, Jan LeBlanc
Text (1989)
Part of
Electronic Theses & Dissertations
A comparison of the effectiveness of brand differentiation and information-level strategies in South Korean and U.S. television advertising
Taylor, Charles Ray
Text (1992)
Part of
Electronic Theses & Dissertations
Comparison and evaluation of information content in U.S. and South Korean television advertising
Chang, Kyu Yeol
Text (1991)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last