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Program of Study: Advertising
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Subject: Advertising--Social aspects
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Electronic Theses & Dissertations
2
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Theses
2
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English
2
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In Copyright
2
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African Americans in advertising
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Endorsements in advertising
1
Minorities in advertising
1
Models (Persons)
1
Undergraduates
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United States
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Attributional approach to understanding celebrity/product congruence effects : role of perceived expertise
Choi, Sejung Marina
Text (2002)
Part of
Electronic Theses & Dissertations
Revisiting the effect of models' race on explicit and implicit attitudes toward advertisements
Lee, Eunsun
Text (2009)
Part of
Electronic Theses & Dissertations
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