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Program of Study: Advertising
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Subject: Consumers
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Electronic Theses & Dissertations
3
Material Type
Theses
3
Language
English
3
Copyright Status
In Copyright
3
Subject
Advertising--Psychological aspects
1
Brand choice
1
Consumers' preferences
1
Interviewing
1
Prices
1
Quality of products
1
Risk-taking (Psychology)
1
Telephone in business
1
United States
1
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A survey of consumer characteristics and perceived risk as they relate to generic shopping
Axelrad, Beth
Text (1980)
Part of
Electronic Theses & Dissertations
Emily in person : the influence of self-concept on advertising decisions
Zarski, Nancy J.
Text (1978)
Part of
Electronic Theses & Dissertations
Telephone interviewing as a primary means of communication with a consumer panel
Block, Martin P., 1946-
Text (1969)
Part of
Electronic Theses & Dissertations
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