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Scripts, involvement, and advertising effectiveness : an empirical investigation

Scripts, involvement, and advertising effectiveness : an empirical investigation

Martin, Ingrid M.

Text (1987)

Part of Electronic Theses & Dissertations

Emily in person : the influence of self-concept on advertising decisions

Emily in person : the influence of self-concept on advertising decisions

Zarski, Nancy J.

Text (1978)

Part of Electronic Theses & Dissertations

Advertising's effect on men's gender role attitudes

Advertising's effect on men's gender role attitudes

Garst, Jennifer

Text (1995)

Part of Electronic Theses & Dissertations

Congruity theory : the relation between context type and advertising appeal

Congruity theory : the relation between context type and advertising appeal

McLaughlin, Caitlin Michelle

Text (2009)

Part of Electronic Theses & Dissertations

A study of types of magazine picture appeal and editors' ability to predict readers' picture-value judgment [sic]

A study of types of magazine picture appeal and editors' ability to predict readers' picture-value judgment [sic]

Kao, Anne Li-an

Text (1964)

Part of Electronic Theses & Dissertations