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Degree Level: Masters
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Subject: Consumer behavior
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Subject: Internet advertising
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Electronic Theses & Dissertations
2
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Theses
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English
2
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In Copyright
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Subject
Advertising media planning
1
Internet advertising
2
Internet videos
1
Recommender systems (Information filtering)
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Predicting the use of online video advertising : using the theory of planned behavior
Lee, Joonghwa
Text (2008)
Part of
Electronic Theses & Dissertations
Consumer response to online recommendation systems and the moderating role of product knowledge and product involvement
Lee, Sungmi, 1980-
Text (2007)
Part of
Electronic Theses & Dissertations
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