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Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach

Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach

Anderson, Ronald Bruce

Text (1986)

Part of Electronic Theses & Dissertations

The effect of market structure, profitability and organization size on commercialization, clutter, clearance and complaint practices used by commercial television stations nationwide

The effect of market structure, profitability and organization size on commercialization, clutter, clearance and complaint practices used by commercial television stations nationwide

Wicks, Jan LeBlanc

Text (1989)

Part of Electronic Theses & Dissertations

The impact of product usage warnings in broadcast television advertising : an experimental study

The impact of product usage warnings in broadcast television advertising : an experimental study

Smith, Sandra Jean

Text (1985)

Part of Electronic Theses & Dissertations

Comparison and evaluation of information content in U.S. and South Korean television advertising

Comparison and evaluation of information content in U.S. and South Korean television advertising

Chang, Kyu Yeol

Text (1991)

Part of Electronic Theses & Dissertations

What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV

What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV

Text (2001)

Part of Electronic Theses & Dissertations