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Program of Study: Advertising, Public Relations, and Retailing
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Electronic Theses & Dissertations
11
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Theses
11
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English
11
Korean
1
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In Copyright
11
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Abortion--Public opinion
1
Advertising agencies
1
Advertising and youth
1
Advertising, Magazine
1
Advertising, Public service
1
Advertising--Alcoholic beverages
1
African American periodicals
1
African American teenagers
1
China
1
Consumer behavior
2
Consumers--Decision making
1
Creative ability
1
Diversification in industry
1
Fund raising--Psychological aspects
1
Homosexuality--Public opinion
1
Industrial procurement
1
International business enterprises
1
Internet advertising
1
Internet marketing
1
Internship programs
1
Journalism and public relations
1
Journalists--Attitudes
1
Journalists--Public opinion
1
Korea (South)
1
Labor turnover
1
Managerial economics
1
Marketing
1
Mass media and public opinion
1
Mass media--Influence
1
Mass media--Social aspects
1
Noelle-Neumann, Elisabeth, 1916-2010
1
Nonprofit organizations--Marketing
1
Perception--Testing
1
Prices--Public opinion
1
Psychological aspects
1
Psychology, Industrial
1
Public relations personnel--Attitudes
1
Public relations personnel--Public opinion
1
Quality of products--Public opinion
1
Recommender systems (Information filtering)
1
Religious absolutism
1
Religious right
1
Retail trade
2
Retail trade--Employees--Supply and demand
1
Schweigespirale (Noelle-Neumann, Elisabeth)
1
Social marketing
1
Social norms
1
United States
1
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Operationalizing key constructs of construal level theory to maximize donor generosity toward advertising messages
Dedeaux, Clay Steven
Text (2009)
Part of
Electronic Theses & Dissertations
Retail format diversification strategies in foreign markets
Finnegan, Carol Ann
Text (2007)
Part of
Electronic Theses & Dissertations
Resistance to majority opinion : religion and the "hard core"
Clarke, Scott Howard
Text (2006)
Part of
Electronic Theses & Dissertations
African-American adolescents' exposure to alcohol advertisements in Black and mainstream magazines
Greene, Kimberly Aneese
Text (2006)
Part of
Electronic Theses & Dissertations
Factors involved in increasing conversion rates of interns into full-time employees
Hurst, Jessica Lynn
Text (2007)
Part of
Electronic Theses & Dissertations
South Korean public relations practitioners' and journalists' perceptions : a gap analysis
Kang, Hyun Jin
Text (2007)
Part of
Electronic Theses & Dissertations
Consumer response to online recommendation systems and the moderating role of product knowledge and product involvement
Lee, Sungmi, 1980-
Text (2007)
Part of
Electronic Theses & Dissertations
The relationship between price, reputation, and product knowledge on transaction value in price comparison web sites
Chung, Sungwon
Text (2008)
Part of
Electronic Theses & Dissertations
Chinese retail buyer-seller initiation and maintenance of relationships
Chen, Zhengyi, 1971-
Text (2006)
Part of
Electronic Theses & Dissertations
What is creative and what is not : the influence of social norms for creativity in advertising agencies
Stuhlfaut, Mark Wilson
Text (2006)
Part of
Electronic Theses & Dissertations
Testing the effects of apology and compassion response in product-harm crises in situational crisis communication theory
Lin, Ying-Hsuan
Text (2007)
Part of
Electronic Theses & Dissertations
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