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Program of Study: Advertising
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Subject: United States
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Collection
Electronic Theses & Dissertations
10
Material Type
Theses
10
Language
English
10
Copyright Status
In Copyright
10
Subject
Advertising copy
1
Advertising laws
1
Advertising, Political
1
Advertising--Social aspects
1
African Americans in advertising
1
Attribution (Social psychology)
1
Brand choice
1
Cigarette industry
1
College students
1
Consumers
1
Consumers' preferences
1
Cross-cultural studies
1
Golf
1
Golfers
1
Health maintenance organizations--Public opinion
1
Internet advertising
1
Korea
1
Korea (South)
1
Mass media in health education
1
Minorities in advertising
1
Models (Persons)
1
Organizational effectiveness--Evaluation
1
Prices
1
Quality of products
1
Risk-taking (Psychology)
1
Television advertising
1
Thailand
1
Undergraduates
1
Universities and colleges
1
Universities and colleges--Public relations
1
Voting research
1
Word-of-mouth advertising
1
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The college cultural series as a public relations tool
Yantis, Joseph Edward
Text (1966)
Part of
Electronic Theses & Dissertations
Health maintenance organizations and media agenda-setting
Kollasch, Maxine
Text (1997)
Part of
Electronic Theses & Dissertations
A survey of consumer characteristics and perceived risk as they relate to generic shopping
Axelrad, Beth
Text (1980)
Part of
Electronic Theses & Dissertations
Revisiting the effect of models' race on explicit and implicit attitudes toward advertisements
Lee, Eunsun
Text (2009)
Part of
Electronic Theses & Dissertations
Comparison of advertising laws and regulations between the United States and Thailand
Chirapravati, Vittratorn
Text (1989)
Part of
Electronic Theses & Dissertations
Motivations for providing and seeking ewom : a cross cultural comparison of U.S. and Korean college students
Han, Sung Mi
Text (2008)
Part of
Electronic Theses & Dissertations
The role of attributions on voter response to political advertising
Lancendorfer, Karen M.
Text (2005)
Part of
Electronic Theses & Dissertations
Decision and aftermath : a two part investigation of the development and important consequences of nine U.S. tobacco manufacturers' decision to establish the cigarette advertising code
Pontius, Larry Lee
Text (1966)
Part of
Electronic Theses & Dissertations
Comparison of information in TV advertisements in the United States of America and South Korea
Cho, Jae Yung
Text (1988)
Part of
Electronic Theses & Dissertations
Attitudes about golf : operationalizing the Kernan and Sommers Theory of Promotion
Zimmerman, Dan Henry
Text (1974)
Part of
Electronic Theses & Dissertations
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