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Electronic Theses & Dissertations
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Theses
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English
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Advertising
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Camp sites, facilities, etc
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J.L. Hudson Company
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J.W. Knapp Company
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Michigan
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Information distribution, source credibility and claim strength as determinants of organizational purchase outcomes : an experimental approach
Krapfel, Robert E.
Text (1979)
Part of
Electronic Theses & Dissertations
The promotional decision-making process of a small business-to- business firm : a case study
Dixon, Julianna
Text (1994)
Part of
Electronic Theses & Dissertations
Evaluation of the effectiveness of a camping refund offer and the relationship among campers' characteristics
Oh, Ick-Keun
Text (1990)
Part of
Electronic Theses & Dissertations
A comparison of the scope of the sales promotional activities of the J.W. Knapp Company with that of the J.L. Hudson Company
Harth, Marie J.
Text (1961)
Part of
Electronic Theses & Dissertations
The promotional decision process in small consumer-oriented retail and service firms : a survey analysis
Davis, Judy Foster
Text (1993)
Part of
Electronic Theses & Dissertations
Eleven case studies in broadcasting sales based on actual station problems
Steinruck, Howard Cooper
Text (1971)
Part of
Electronic Theses & Dissertations
Comparative advertising : a determination of effects
Stack, Robert Thomas
Text (1978)
Part of
Electronic Theses & Dissertations
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