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  • Subject: Sales promotion
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  • Electronic Theses & Dissertations
    7
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    7
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    7
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Showing 1 to 7 of 7 results
  • Information distribution, source credibility and claim strength as determinants of organizational purchase outcomes : an experimental approach

    Krapfel, Robert E.
    Text (1979)
    Part of Electronic Theses & Dissertations
    In Copyright
  • The promotional decision-making process of a small business-to- business firm : a case study

    Dixon, Julianna
    Text (1994)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Evaluation of the effectiveness of a camping refund offer and the relationship among campers' characteristics

    Oh, Ick-Keun
    Text (1990)
    Part of Electronic Theses & Dissertations
    In Copyright
  • A comparison of the scope of the sales promotional activities of the J.W. Knapp Company with that of the J.L. Hudson Company

    Harth, Marie J.
    Text (1961)
    Part of Electronic Theses & Dissertations
    In Copyright
  • The promotional decision process in small consumer-oriented retail and service firms : a survey analysis

    Davis, Judy Foster
    Text (1993)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Eleven case studies in broadcasting sales based on actual station problems

    Steinruck, Howard Cooper
    Text (1971)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Comparative advertising : a determination of effects

    Stack, Robert Thomas
    Text (1978)
    Part of Electronic Theses & Dissertations
    In Copyright
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