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Collection: Electronic Theses & Dissertations
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Degree Level: Doctoral
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Subject: New products--Marketing
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Material Type
Theses
6
Language
English
6
Copyright Status
In Copyright
6
Subject
Business announcements
1
Consumers
1
Durable goods, Consumer
1
International trade
1
Marketing research
1
Marketing--Management
1
New products--Evaluation
1
New products--Management
1
Nondurable goods
1
Product management
1
Stores, Retail
1
Success
1
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International marketing standardization versus adaptation from the consumer's perspective
Chiou, Jyh-shen
Text (1996)
Part of
Electronic Theses & Dissertations
A reconceptualization of preannouncement : antecedents and outcomes related to new product success
Schatzel, Kim Elizabeth
Text (1999)
Part of
Electronic Theses & Dissertations
Three aspects of new product launches
Zhao, Meng, 1970-
Text (2005)
Part of
Electronic Theses & Dissertations
Toward an integrated conceptual model of retailer new product evaluation and new product success
Huang, Ying
Text (2007)
Part of
Electronic Theses & Dissertations
An investigation of the simultaneous impact of launch and logistics strategies on new product performance
Nyaga, Gilbert Ngarih
Text (2006)
Part of
Electronic Theses & Dissertations
New product launches and manufacturers' returns : addressing the challenges of launching new products through large retailers
Dean, Tereza
Text (2012)
Part of
Electronic Theses & Dissertations
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