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What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV

What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV

Text (2001)

Part of Electronic Theses & Dissertations

Assessment of pay-per-view use : consumer perception and choice

Assessment of pay-per-view use : consumer perception and choice

Text (1996)

Part of Electronic Theses & Dissertations

Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns

Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns

Kuber, Gayatri Vineet

Text (2005)

Part of Electronic Theses & Dissertations

Reliability and validity of survey questions on food label use, nutrition knowledge and attituds of U.S. adults : diet and health knowledge survey (DHKS) 1994-1995

Reliability and validity of survey questions on food label use, nutrition knowledge and attituds of U.S. adults : diet and health knowledge survey (DHKS) 1994-1995

Obayashi, Saori

Text (2000)

Part of Electronic Theses & Dissertations

Catch the cloud : user research on the chaos market

Catch the cloud : user research on the chaos market

Text (2012)

Part of Electronic Theses & Dissertations

A study of consumer awareness and utilization of garment labels

A study of consumer awareness and utilization of garment labels

Steinhoff, Jeanne Joubert

Text (1963)

Part of Electronic Theses & Dissertations

Consumer recycling programs : the marketing and logistics implications

Consumer recycling programs : the marketing and logistics implications

Goldsby, Thomas Joseph

Text (1998)

Part of Electronic Theses & Dissertations

Preferences of consumers and caregivers for inclusive over noninclusive recreation services : a comparison study

Preferences of consumers and caregivers for inclusive over noninclusive recreation services : a comparison study

Schilling, Mary Lou

Text (2003)

Part of Electronic Theses & Dissertations

Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response

Trimble, Carrie Suzanne

Text (2007)

Part of Electronic Theses & Dissertations

Turning corporate social responsibility into opportunity : a study of stakeholder orientation and marketing

Turning corporate social responsibility into opportunity : a study of stakeholder orientation and marketing

Gonzalez-Padron, Tracy L.

Text (2007)

Part of Electronic Theses & Dissertations

The effect of bottle closures and label information on comsumers' perception of wine attributes

The effect of bottle closures and label information on comsumers' perception of wine attributes

Furutani, Claire Nakagawa

Text (1982)

Part of Electronic Theses & Dissertations

Use now, pay later : an examination of the influence of advertising financing claims on time-related behaviors and perceived affordability of purchase

Use now, pay later : an examination of the influence of advertising financing claims on time-related behaviors and perceived affordability of purchase

Katrak, Patrice Marie

Text (2000)

Part of Electronic Theses & Dissertations

The adoption and application of computer-based telecommunication technologies by home consumers

The adoption and application of computer-based telecommunication technologies by home consumers

Ducey, Richard Vincent

Text (1983)

Part of Electronic Theses & Dissertations

Deceptive advertising : an experimental evaluation of an attitude change approach to detecting deception and measuring the effect of corrective advertising

Deceptive advertising : an experimental evaluation of an attitude change approach to detecting deception and measuring the effect of corrective advertising

Clark, Karen Margaret

Text (1981)

Part of Electronic Theses & Dissertations

Organizational justice and voluntary labelling of genetically engineered food. Does justice sell?

Organizational justice and voluntary labelling of genetically engineered food. Does justice sell?

Zahry, Nagwan Refaat

Text (2017)

Part of Electronic Theses & Dissertations

Memorable messages, family communication patterns and trust in food advertisements

Memorable messages, family communication patterns and trust in food advertisements

Text (2015)

Part of Electronic Theses & Dissertations

Factors influencing consumer perception and acceptance of stevia-sweetened ice cream beyond intrinsic cues

Factors influencing consumer perception and acceptance of stevia-sweetened ice cream beyond intrinsic cues

Cieslinski, Shelby

Text (2019)

Part of Electronic Theses & Dissertations

Emerging markets for U.S. pork in China

Emerging markets for U.S. pork in China

Chen, Maolong, (College teacher)

Text (2015)

Part of Electronic Theses & Dissertations

Media temporal exclusivity

Media temporal exclusivity

Tucker, Craig M.

Text (2012)

Part of Electronic Theses & Dissertations

The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise

The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise

Wang, Chung-Hsuan

Text (2012)

Part of Electronic Theses & Dissertations