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Subject: Television advertising
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Collection
Critical Arts
1
Electronic Theses & Dissertations
32
Material Type
Theses
32
Articles
1
Language
English
33
Copyright Status
In Copyright
33
Subject
Advertising copy
2
Advertising, Newspaper
1
Advertising, Political
1
Advertising, Public service
3
Advertising--Alcoholic beverages
1
Advertising--Alcoholic beverages--Law and legislation
1
Advertising--Farm produce
1
Advertising--Food
1
Advertising--Psychological aspects
1
Animated films
1
Attribution of news
1
Branding (Marketing)
1
Broadcast advertising
1
Color television
1
Consumer behavior
1
Consumers--Attitudes
1
Developing countries
1
Direct marketing
1
Drunk driving--Prevention
2
Fairness doctrine (Broadcasting)
1
Fear
1
Impulse
1
Korea (South)
3
Marketing--Technological innovations
1
Married women--Employment
1
Mass media
1
Mothers--Employment
1
Negativism
1
Persian Gulf War (1991)
1
Photography--Lighting
1
Prices
1
Psychological reactance
1
Public interest
1
Puerto Rico
1
Radio advertising
2
Saudi Arabia
1
Self-perception
1
Sex role in advertising
2
Shopping--Psychological aspects
1
South Africa
1
TV2 (Television station : Johannesburg, South Africa)
1
TV3 (Television station : Johannesburg, South Africa)
1
Telemarketing
1
Teleshopping
1
Television advertising and children
1
Television and children
2
Television and youth
1
Television broadcasting of news
2
Television in politics
1
Television programs
1
Television viewers
1
Television--Lighting
1
United States
10
United States. Federal Radio Commission
1
Video recordings--Production and direction
1
Warnings
1
Wit and humor in advertising
1
Women in advertising
1
Young consumers
1
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The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
The relative efficiencies of visual, audio-visual, and aural presentations for transmitting commercial messages
O'Neal, Michael Robert
Text (1971)
Part of
Electronic Theses & Dissertations
The relationship between visual information and affect in television commercials
Medoff, Norman Jeffrey
Text (1972)
Part of
Electronic Theses & Dissertations
The portrayal of men and women in American television commercials : a replication and extension
Dauria, Michael D.
Text (1979)
Part of
Electronic Theses & Dissertations
A multivariate study of reactions to television commercials
Russell, James Randle
Text (1974)
Part of
Electronic Theses & Dissertations
Comparison of information in TV advertisements in the United States of America and South Korea
Cho, Jae Yung
Text (1988)
Part of
Electronic Theses & Dissertations
Psychological reactance and branded product placement
Chang, Susan
Text (2005)
Part of
Electronic Theses & Dissertations
Alcohol advertising on the electronic media : a profile of history, legislation, roles and controversy
Steele, Lisa Evelyn
Text (1986)
Part of
Electronic Theses & Dissertations
An analytical review of the policies of the Federal Communication Commission regarding broadcast advertising
Ramey, Carl Robert
Text (1964)
Part of
Electronic Theses & Dissertations
Comparison and evaluation of information content in U.S. and South Korean television advertising
Chang, Kyu Yeol
Text (1991)
Part of
Electronic Theses & Dissertations
What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV
Wyre, Karan J.
Text (2001)
Part of
Electronic Theses & Dissertations
A content analysis of market-driven television news magazines : commodification, conglomeration and public interest
Tseng Kuo-Feng
Text (2001)
Part of
Electronic Theses & Dissertations
The effects of color on television commercials
Zeigler, Sherilyn Kay
Text (1966)
Part of
Electronic Theses & Dissertations
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