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Subject: Television advertising
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Critical Arts
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Electronic Theses & Dissertations
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Theses
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English
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Advertising copy
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Advertising, Newspaper
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Advertising, Political
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Advertising, Public service
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Advertising--Alcoholic beverages
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Advertising--Alcoholic beverages--Law and legislation
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Advertising--Farm produce
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Advertising--Food
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Advertising--Psychological aspects
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Animated films
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Attribution of news
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Branding (Marketing)
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Broadcast advertising
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Color television
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Consumer behavior
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Consumers--Attitudes
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Developing countries
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Direct marketing
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Drunk driving--Prevention
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Fairness doctrine (Broadcasting)
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Fear
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Impulse
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Korea (South)
3
Marketing--Technological innovations
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Married women--Employment
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Mass media
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Mothers--Employment
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Negativism
1
Persian Gulf War (1991)
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Photography--Lighting
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Prices
1
Psychological reactance
1
Public interest
1
Puerto Rico
1
Radio advertising
2
Saudi Arabia
1
Self-perception
1
Sex role in advertising
2
Shopping--Psychological aspects
1
South Africa
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TV2 (Television station : Johannesburg, South Africa)
1
TV3 (Television station : Johannesburg, South Africa)
1
Telemarketing
1
Teleshopping
1
Television advertising and children
1
Television and children
2
Television and youth
1
Television broadcasting of news
2
Television in politics
1
Television programs
1
Television viewers
1
Television--Lighting
1
United States
10
United States. Federal Radio Commission
1
Video recordings--Production and direction
1
Warnings
1
Wit and humor in advertising
1
Women in advertising
1
Young consumers
1
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The portrayal of men and women in American television commercials : a replication and extension
Dauria, Michael D.
Text (1979)
Part of
Electronic Theses & Dissertations
The relative efficiencies of visual, audio-visual, and aural presentations for transmitting commercial messages
O'Neal, Michael Robert
Text (1971)
Part of
Electronic Theses & Dissertations
The effect of television food commercials on the consumer socialization of teenagers in Puerto Rico
Del Toro, Wanda
Text (1987)
Part of
Electronic Theses & Dissertations
The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements
Bang, Hae-Kyong
Text (1993)
Part of
Electronic Theses & Dissertations
Alcohol advertising on the electronic media : a profile of history, legislation, roles and controversy
Steele, Lisa Evelyn
Text (1986)
Part of
Electronic Theses & Dissertations
The relationship between visual information and affect in television commercials
Medoff, Norman Jeffrey
Text (1972)
Part of
Electronic Theses & Dissertations
The effects of crossmedia ownership on television and newspaper "prices"
Wirth, Michael Otto, 1951-
Text (1977)
Part of
Electronic Theses & Dissertations
Comparison of information in TV advertisements in the United States of America and South Korea
Cho, Jae Yung
Text (1988)
Part of
Electronic Theses & Dissertations
An analytical review of the policies of the Federal Communication Commission regarding broadcast advertising
Ramey, Carl Robert
Text (1964)
Part of
Electronic Theses & Dissertations
A content analysis of Saturday morning network television commercials
Kuperberg, Joseph H.
Text (1994)
Part of
Electronic Theses & Dissertations
The effect of market structure, profitability and organization size on commercialization, clutter, clearance and complaint practices used by commercial television stations nationwide
Wicks, Jan LeBlanc
Text (1989)
Part of
Electronic Theses & Dissertations
What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV
Wyre, Karan J.
Text (2001)
Part of
Electronic Theses & Dissertations
Black gold or White elephant? : a marketing conference on TV2/3
Van Zyl, J. A. F., 1934-
Text (1981)
Part of
Critical Arts
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