MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Copyright Status: In Copyright
×
Language: English
×
Subject: Television advertising
×
Subject: United States
×
Collection
Electronic Theses & Dissertations
10
Material Type
Theses
10
Subject
Advertising copy
2
Advertising, Public service
1
Advertising--Alcoholic beverages
1
Advertising--Alcoholic beverages--Law and legislation
1
Broadcast advertising
1
Fairness doctrine (Broadcasting)
1
Korea (South)
3
Persian Gulf War (1991)
1
Saudi Arabia
1
Sex role in advertising
1
Television advertising and children
1
Television and children
1
Television broadcasting of news
1
Wit and humor in advertising
1
Women in advertising
1
Search results
Showing 1 to 10 of 10 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
The impact of American television commercials upon Saudi Arabian students' children's habits in terms of purchasing behavior
Basfar, Hasan Omar
Text (1989)
Part of
Electronic Theses & Dissertations
The effect of market structure, profitability and organization size on commercialization, clutter, clearance and complaint practices used by commercial television stations nationwide
Wicks, Jan LeBlanc
Text (1989)
Part of
Electronic Theses & Dissertations
A content analysis of Saturday morning network television commercials
Kuperberg, Joseph H.
Text (1994)
Part of
Electronic Theses & Dissertations
A comparison of the effectiveness of brand differentiation and information-level strategies in South Korean and U.S. television advertising
Taylor, Charles Ray
Text (1992)
Part of
Electronic Theses & Dissertations
Television network evening news and advertising in war time : a study of television structural change during the Gulf War
Trupin, Dory
Text (1992)
Part of
Electronic Theses & Dissertations
The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
The portrayal of men and women in American television commercials : a replication and extension
Dauria, Michael D.
Text (1979)
Part of
Electronic Theses & Dissertations
Comparison of information in TV advertisements in the United States of America and South Korea
Cho, Jae Yung
Text (1988)
Part of
Electronic Theses & Dissertations
Alcohol advertising on the electronic media : a profile of history, legislation, roles and controversy
Steele, Lisa Evelyn
Text (1986)
Part of
Electronic Theses & Dissertations
Comparison and evaluation of information content in U.S. and South Korean television advertising
Chang, Kyu Yeol
Text (1991)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last